What Do Car Dealers Do with Unsold SUVs?

Sports utility vehicles (SUVs) have a reputation for being expensive, but that’s not always the case. In fact, the market for SUVs may currently be ideal for buyers, thanks to an overstock of 2018 and 2019 models in many dealerships.¹ This can translate directly into amazing offers if you know where to look.

Great Offers On SUVs

One of the big reasons that right now may be a great time to look for SUVs is that new models have been brought onto dealership lots before the older ones have been completely sold off. SUV manufacturers sometimes produce too many 2018 and 2019 models, leading to oversupply. Needless to say, dealers don’t want vehicles sitting on their lot: they want to move new, higher-priced models. This means there are often nice specials available on older SUVs.²

Making Room For 2020

The past few years have seen a downturn in demand when it comes to cars and an upturn when it comes to SUVs, pickups and crossovers. Keep in mind that the only difference between a SUV and crossover is that SUVs are built on a truck body and crossovers are built on a car body.³ Sometimes both are simply referred to as SUVs.

Demand for SUVs is projected to continue growing in many different countries, causing many dealerships to make big orders.⁴ Although demand has grown it was not quite as high as some dealers thought, and many have been left with rows of SUVs and crossovers from the last several years that are not selling. They are desperate to move them off the lot. This is the perfect time to find incredible sales, especially on 2018 and 2019 models.

Where To Find The Best Deals

The best place to find great SUV offers is right where you are now: online. Dealerships often advertise even better deals online than they have when you come to the dealership.⁵ Additionally, finding deals online means you will not have to bother with haggling in person or standing in a parking lot feeling unsatisfied with the price you are getting.

Starting with a basic web search for SUVs in your area can yield great results. Do your research carefully and consider looking at several options. Looking at several different SUV offers will allow you to compare the pros and cons of each so that you can be sure to choose the most suitable SUV at the best price.

Making The Best Selection

You want the vehicle that’s best for you, so consider whether you’re interested in a luxury SUV, regular SUV or a crossover. Luxury—like the name suggests—has features that go above and beyond like automatic safety brake systems, parking assistance with rear video monitor, heated seats, better audio systems, beautiful interiors, and possibly smoother handling and more powerful, acceleration-friendly engines. However, these differences are reflected in the price and it is worth remembering that you can still buy a perfectly good regular SUV or crossover.

Keep Your Eyes Open

Even if you haven’t personally seen any good deals around lately, dealerships regularly get into crunch periods where they want to sell off inventory quickly. Especially when they’re stuck with unsold inventory. You never know when you might be able to find the SUV of your dreams at a price you wouldn’t believe. Reviewing current options with a simple online search could be the perfect first step to finding a great new SUV at a great price.

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[1] https://www.wsj.com/articles/discounts-on-suvs-are-getting-bigger-as-dealer-inventories-rise-11550494801
[2] https://carbuzz.com/news/dodge-jeep-and-ram-discounts-are-biggest-in-a-decade
[3] https://www.autotrader.com/car-shopping/suv-vs-crossover-whats-difference-215843
[4] https://strategyr.com/Marketresearch/Sports_Utility_Vehicles_SUVs_Market_Trends.asp
[5] https://www.rd.com/advice/is-it-better-to-buy-your-car-online-or-in-person